In the past, consumers didn't have much control over what their health insurance covered, or even which health insurance they had. HR specialists and brokers made most of the brand decisions for them.
But the times, they are a-changin', as consumers are predicted to drive more than $650 billion of health insurance decisions annually by 2018. Public and private exchanges are experiencing explosive growth, and soon carriers will need to redefine business models to support health insurance retail shopping.
The infographic below from Zipari explains why consumers choosing health insurance will have a huge financial impact on the healthcare sector.